CASE STUDY: BRAND IDENTITY & CUSTOM
MERCHANDISE DESIGN FOR MUSIC ARTIST TWIVEE

Twivee - independent rapper, singer, producer and mixing engineer, championed by BBC Introducing. He's set to make his fourth appearance on the BBC Introducing Live Lounge on September 3rd in Brighton. Twivee has written music with award-winning production company Metrophonic, worked alongside Grammy Award-winning engineer Will Shapland, and works as a publishing and sync artist with Rod & Reel Entertainment - placing him among the credible, rising artists Click Collective has partnered with on brand and merchandise design for musicians. Visit Twivee's official website to hear his music.

THE BRIEF

Twivee needed a brand new identity, built Twivee needed a brand new identity, built from scratch, plus his first official piece of artist merchandise: a baseball cap that reflected his sound and stood out as genuine music merch, not generic band swag.

THE DESIGN

Our in-house design team, led by Justin at
Studio @ Click Collective, developed Twivee's
new brand identity from concept through to
CAD and product design - translating his raw,
genre-blending sound (equal parts hip hop,
RnB/soul and heavy electronic influence) into a
wearable brand mark for the "I'm Good" cap.

THE BUILD

The cap moved from design into physical production,
manufactured to a professional standard and ready for
real-world release as official artist merch. The finished
product was captured by photographer Marcus Maschwitz,
showcasing the craftsmanship and branding in full.

THE OUTCOME

Twivee launched with a brand new visual identity and his
first piece of official merchandise - giving fans a product
that genuinely represents his artistry, and giving Twivee
a brand and merch line he can build on as his career grows.

LOOKING FOR A DESIGN AND MERCHANDISE PARTNER FOR YOUR MUSIC BRAND?

Click Collective specialises in brand design and custom merchandise for independent artists, musicians and record labels - from logo and identity design through to CAD concept work and full production of apparel and merch. If you're an artist, manager or label looking to develop your brand or launch custom merchandise, get in touch with Andrew: andrew@clickcollective.co.uk or 07512 091951.


SERVICES

Brand identity design
Merch design
Custom apparel production
Artist branding
CAD product design

Resources

©The Click Collective Group Ltd 2026. All rights reserved.
©The Click Collective Group Ltd 2026. All rights reserved.